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    The Shopify essentials: use what you have, add only what earns its keep.

    Build on a development store until you choose a plan, then add only what your stage needs.

    Where are you at?

    Must haves

    Free or close to it. Every store, day one.

    AI in your admin

    Sidekick

    Reports and bulk edits from your own store data.

    Details

    Free with Shopify

    Try it
    Automation

    Shopify Flow

    Tags, alerts and routine ops, no extra app.

    Details

    Free with Shopify

    Try it
    Analytics

    Microsoft Clarity

    Heatmaps and recordings show where shoppers get stuck.

    Details

    Free

    Also set up: Google Search Console and GA4 (free).

    Try it
    Reviews

    Judge.me

    Unlimited reviews on a flat price.

    Details

    Why this, not Yotpo: same core features for far less on small stores.

    Free plan

    Built for Shopify
    Try it
    Email and SMS

    Klaviyo

    Start free, grow into the deepest flows.

    Details

    Why this, not Omnisend: stronger segments as your list grows.

    Free plan

    Try it
    Backups

    Rewind

    Shopify will not restore a bad edit for you. This will.

    Details

    Why this, not BackupMaster: longer track record and item-level restores.

    Pricing on site

    Try it

    Already on: Shop Pay, Tax, Shopify Magic.

    Development store

    Start building now.
    Pay when you go live.

    We'll set you up with a Shopify development store through our partner account. Build and test on it until the store is transferred to you and you choose a plan.

    • Build your theme and test apps from the list
    • No Shopify plan until the store is transferred
    • Our team replies
    Where are you at?

    Opens your email app with your answers filled in. Nothing is sent until you hit send.

    Then add by stage

    Retention, support and stock

    Six tools that pay for themselves once orders pick up.

    Support

    Gorgias

    Helpdesk with orders next to every ticket.

    Details

    Why this, not Zendesk: built around ecommerce.

    Pricing on site

    Try it
    Loyalty

    Smile.io

    Points, VIP tiers and referrals, quick to launch.

    Details

    Why this, not LoyaltyLion: simpler setup.

    Free plan

    Built for Shopify
    Try it
    Subscriptions

    Recharge

    The standard once Shopify Subscriptions runs out.

    Details

    Why this, not Skio: most established, deep integrations.

    From $25/month

    Built for Shopify
    Try it
    Returns

    Redo

    Turns refunds into exchanges and store credit.

    Details

    Why this, not Loop Returns: free plan to start.

    Free plan

    Try it
    Inventory and ERP

    Cin7 Core

    Several stores from one warehouse; pairs with QuickBooks Online.

    Details

    Why this, not NetSuite: a fraction of the cost and setup time.

    Pricing on site

    Check renewal terms; recent price increases.

    Try it
    Attribution

    Triple Whale

    Spend, attribution and profit in one view.

    Details

    Why this, not Northbeam: easier for Shopify-first brands.

    Pricing on site

    Try it

    Picks are never for sale. Some links may earn us a commission.

    How we choose

    App Store ratings at scale, pricing and what operators at our Toronto and New York events actually run. One pick per job, with a runner-up in the details. Sponsors are labelled and never change a pick.

    Get the stack when it changes

    Nstruct Insider. One email when a pick changes.

    Event

    Essentials night

    Operators compare the stacks they actually run. Toronto and New York, early 2027.

    Join the waitlist

    Signal

    Read Signal

    Commerce news and operator notes.

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